Photography is not about cameras, gadgets, and gismos. Photography is about photographers. A Camera didn’t make a great picture any more than a typewriter wrote a great novel.
– Peter Adams
Regardless of whether you view photography as art, craft, trade, or even science, the fact that we all see it so differently is, at its core, one of the things that makes it so freakin' interesting.
Composition is the answer to the question, “What made me stop and take this photo?” While this probably applies more to our personal photography than it does to client work, we still feel that a strong feeling of curiosity– even towards our commercial subjects– can’t help but make us better photographers. Anything in which we feel personally vested is going to be more interesting and more compelling. It’s our sense of curiosity that not only creates that personal feeling of investment, but it’s also the driving force behind our efforts to create something original and unique every time we create new photographic elements for our clients. Learning to see.
Light. The key ingredient to absolutely everything we do as photographers. We capture light in a box and use it to tell a story. Without light there are no photos. Knowing how to find the light to tell your story– or create it when and where it doesn’t exist– is perhaps the most important element that separates our top-tier photographers from the rest of the pack.