For most of us, selling a used car generally involves placing an advert on a popular website or in the classifieds section of a local newspaper. But when it came to selling his old SUV, Eugene Romanovsky decided to take things to a whole new level by creating the most spectacular advertisement for his 1996 Suzuki Vitara.
Employing his skills as a visual effects artist, the Israel-based Latvian made an epic 2-minute video showcasing everything that his trusty car can (and cannot) do. From driving underwater to visiting outer space and even cruising alongside dinosaurs and featuring in Mad Mad: Fury Road, it’s really not surprising to learn that his video has been viewed over 2 million times since he recently uploaded it to YouTube. See for yourself below. Don’t forget the popcorn!
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If you want to know how to make ads so engaging people forget they're watching an ad at all, take a page out of Dollar Beard Club's marketing book .
In 15 months, this bearded troupe of well-groomed entrepreneurs has racked up 130M video views. Who knew the "beard care" industry could be so engaging?
Despite the fact their videos (you've seen them) are a blend between short comedy skits and an ode to the love of beards (reminiscent of Old Spice commercials, known for their wacky, off-tempo humor and pop culture references), they certainly get the job done. The company has done an astounding job at getting people to pay attention oh so simple: beard care.
Dollar Beard Club is a membership style company (starting at $1 a month) that provides products to their loyal members that facilitate proper beard care. These include the Fundamentals, Essentials, Accessories, and Necessities for keeping a well groomed and healthy maintenance, growth, and style.
To capitalize on November's prized "Beard Month"--where men everywhere decide to either grow mustaches for Movember, or a full forest beard for No Shave November (to benefit charity)--Dollar Beard Club has recruited an arsenal of social media influencers to start what will no doubt be a storm of engagement.
The stars of the video entitled "The Truth About Beards" include:
- Dan Bilzerian - King of Instagram
- Richard Sherman - NFL Player
- Brent Burns - NHL Player
- Adam Lazzara - Taking Back Sunday Frontman
- Madison Rowley - 2x World Beard Champion
- Gay Beards - Instagram Influencers
- Mischa Janiec - World Natural Bodybuilding Champion
- The Man Spot - Instagram Infleuncer
- Sean Whalen - Facebook Infleuncer
- Max Nosleeves - YouTube Comedian
- Riley Hawk - Professional Skateboarder (son of Tony Hawk)
- Clint Walker - Professional Skateboarder
- Kurt Yaeger - Actor (Sons of Anarchy, NCIS LA)
Be sure to take note of the storytelling in the video. If you are looking to build your brand online using video, Dollar Beard Club is a perfect case study to take a look at.