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If you want to know how to make ads so engaging people forget they're watching an ad at all, take a page out of Dollar Beard Club's marketing book .
In 15 months, this bearded troupe of well-groomed entrepreneurs has racked up 130M video views. Who knew the "beard care" industry could be so engaging?
Despite the fact their videos (you've seen them) are a blend between short comedy skits and an ode to the love of beards (reminiscent of Old Spice commercials, known for their wacky, off-tempo humor and pop culture references), they certainly get the job done. The company has done an astounding job at getting people to pay attention oh so simple: beard care.
Dollar Beard Club is a membership style company (starting at $1 a month) that provides products to their loyal members that facilitate proper beard care. These include the Fundamentals, Essentials, Accessories, and Necessities for keeping a well groomed and healthy maintenance, growth, and style.
To capitalize on November's prized "Beard Month"--where men everywhere decide to either grow mustaches for Movember, or a full forest beard for No Shave November (to benefit charity)--Dollar Beard Club has recruited an arsenal of social media influencers to start what will no doubt be a storm of engagement.
The stars of the video entitled "The Truth About Beards" include:
- Dan Bilzerian - King of Instagram
- Richard Sherman - NFL Player
- Brent Burns - NHL Player
- Adam Lazzara - Taking Back Sunday Frontman
- Madison Rowley - 2x World Beard Champion
- Gay Beards - Instagram Influencers
- Mischa Janiec - World Natural Bodybuilding Champion
- The Man Spot - Instagram Infleuncer
- Sean Whalen - Facebook Infleuncer
- Max Nosleeves - YouTube Comedian
- Riley Hawk - Professional Skateboarder (son of Tony Hawk)
- Clint Walker - Professional Skateboarder
- Kurt Yaeger - Actor (Sons of Anarchy, NCIS LA)
Be sure to take note of the storytelling in the video. If you are looking to build your brand online using video, Dollar Beard Club is a perfect case study to take a look at.
Animation Libation Studios and Animation Magazine will once again present The World Animation Celebration in 2017. Hosted by Sony Pictures Animation, the international animated short film festival will take place September 30 and October 1 at the studio, located in Culver City, California.
The two-day event will showcase the best in traditional, CG, digital, stop-motion, experimental and VR animation from fllmmakers and students around the world, which will be reviewed by a panel of world-class professional judges. In addition to the film program, attendees will be able to take in industry panels, guest speakers and artist demos, meet with recruiters and school representatives, and participate in portfolio reviews.
Film submission and early bird registration information will be announced soon.
Animation Magazine , now celebrating its 30th anniversary year, is the oldest publication promoting the business, art and technology of animation worldwide throught its print and digital magazine, website, daily newsletter, job board and events.
Animation Libation Studio is a global animation studio and gateway between higher education and the industry that makes it possible for newly emerging artists to work together with seasoned industry professionals from around the world to create original content for film, television, and the web.
A world leading animation and family entertainment production company, Sony Pictures Animation is following its record-breaking Hotel Transylvania monster comedies and mouth- watering Cloudy with a Chance of Meatballs worldwide hits with the fully animated reboot Smurfs: The Lost Village in April 2017; The Emoji Movie , a surprising and comic take at the secret world inside our phones, in August 2017; the inspirational feature The Star in November 2017; Hotel Transylvania 3 in July 2018; and an animated Spider-Man feature from the minds of directors Chris Miller and Phil Lord in December 2018. The studio’s recent home entertainment releases Open Season: Scared Silly and Surf’s Up 2: WaveMania are currently available on DVD and digital. Sony Pictures Animation is a division of the Sony Pictures Motion Pictures Group.