Official 2020 Video Marketing Guide (With Infographic)

The immediacy of video provides greater appeal, making it easier for viewers to consume you messaging as they scroll through their increasingly busy social streams. The addition of autoplay adds further to this - and at a time where there are so many different elements competing for our attention online, tapping into any means to grab your audience can only be beneficial.

It has already been a couple of years since video started playing a crucial role in marketing. Back in 2017, 74% of all internet traffic was from videos and over 500 million people watched Facebook videos on a daily basis. Three years later, we can spot significant changes in light of all the predictions years ago. Facebook has its own video platform and fairly competes with YouTube in the struggle for users’ attention.

All these recent advancements prove that video is the future of marketing and in 2020, it will only gain momentum. If you want to know the current state of video marketing in detail and understand where it is heading in the nearest future, check out this infographic by Depositphotos.

In 2020, video marketing will resemble racing to some extent. YouTube, Instagram, and Facebook users want relevant information here and now and brands should aim to ensure that. A brand that managed to grab the user’s attention first, will win the race and get a lead or even a customer in the future.

The finding that 73% of marketing videos are shorter than two minutes is the evidence to support this. What’s even more interesting, last year, brands started repurposing YouTube ads into 6-second-long videos. They turn out to be enough for a viewer to get the message and decide if they would like to get acquainted with a brand, a product or services.

In brief, in 2020, marketing videos should be as short and concise as possible and 6-second-long bumper ads might not be the limit of an average video length.

We live in an era when a significant part of our communication and entertainment is via mobile devices. We talk in messengers with our friends and colleagues, share our experience on social media with thousands of followers, and watch hundreds of hours of videos to entertain and educate ourselves. The tendency of spending more and more time staring into black mirrors has turned out to be a reason for marketers to produce more vertical content. Moreover, vertical videos tend to show 90% completion rate in terms of ad views.

Also read: 5 Reasons Why Mundane Micro-Influencer Content Is Insanely Popular [Infographic]

With this information in mind, marketers should perceive vertical videos as one of the main visual trends of 2020 and make every effort to provide an audience with content in the most convenient format.

In addition to a convenient format, videos should also be shown to an audience at the right time and place. For instance, Google’s research has shown that 55% of people watch online videos while shopping in-store. Some of them are using videos instead of a shopping list, while others turn to them for assistance in decision-making. What this means is that videos are not only there to entertain but also to make people's lives and decision-making easier.

If you make videos a part of the omnichannel experience, your results from a solid strategy might be even more impressive than you thought, thanks to the potential boost you might get with this format.

If you're still not sure about the potential of video content for your business, take a look at this collection of stats, put together by the team from Deposit Photos. In it, they outline a range of video usage insights, including specific breakdowns of video content performance on Facebook, YouTube and Instagram.

It takes more work, and generally more investment, to create effective video. But the data suggests it may well be worth it.

Take a look at the full infographic below.