If you want to know how to make ads so engaging people forget they're watching an ad at all, take a page out of Dollar Beard Club's marketing book .
In 15 months, this bearded troupe of well-groomed entrepreneurs has racked up 130M video views. Who knew the "beard care" industry could be so engaging?
Despite the fact their videos (you've seen them) are a blend between short comedy skits and an ode to the love of beards (reminiscent of Old Spice commercials, known for their wacky, off-tempo humor and pop culture references), they certainly get the job done. The company has done an astounding job at getting people to pay attention oh so simple: beard care.
Dollar Beard Club is a membership style company (starting at $1 a month) that provides products to their loyal members that facilitate proper beard care. These include the Fundamentals, Essentials, Accessories, and Necessities for keeping a well groomed and healthy maintenance, growth, and style.
To capitalize on November's prized "Beard Month"--where men everywhere decide to either grow mustaches for Movember, or a full forest beard for No Shave November (to benefit charity)--Dollar Beard Club has recruited an arsenal of social media influencers to start what will no doubt be a storm of engagement.
The stars of the video entitled "The Truth About Beards" include:
Be sure to take note of the storytelling in the video. If you are looking to build your brand online using video, Dollar Beard Club is a perfect case study to take a look at.
Animation Libation Studios and Animation Magazine will once again present The World Animation Celebration in 2017. Hosted by Sony Pictures Animation, the international animated short film festival will take place September 30 and October 1 at the studio, located in Culver City, California.
The two-day event will showcase the best in traditional, CG, digital, stop-motion, experimental and VR animation from fllmmakers and students around the world, which will be reviewed by a panel of world-class professional judges. In addition to the film program, attendees will be able to take in industry panels, guest speakers and artist demos, meet with recruiters and school representatives, and participate in portfolio reviews.
Film submission and early bird registration information will be announced soon.
Animation Magazine , now celebrating its 30th anniversary year, is the oldest publication promoting the business, art and technology of animation worldwide throught its print and digital magazine, website, daily newsletter, job board and events.
Animation Libation Studio is a global animation studio and gateway between higher education and the industry that makes it possible for newly emerging artists to work together with seasoned industry professionals from around the world to create original content for film, television, and the web.
A world leading animation and family entertainment production company, Sony Pictures Animation is following its record-breaking Hotel Transylvania monster comedies and mouth- watering Cloudy with a Chance of Meatballs worldwide hits with the fully animated reboot Smurfs: The Lost Village in April 2017; The Emoji Movie , a surprising and comic take at the secret world inside our phones, in August 2017; the inspirational feature The Star in November 2017; Hotel Transylvania 3 in July 2018; and an animated Spider-Man feature from the minds of directors Chris Miller and Phil Lord in December 2018. The studio’s recent home entertainment releases Open Season: Scared Silly and Surf’s Up 2: WaveMania are currently available on DVD and digital. Sony Pictures Animation is a division of the Sony Pictures Motion Pictures Group.
A web developer can be one of your most critical hires. After all, that's the person who will create the online face of your company and enable you to interact virtually with your customers.
So, it's especially important that you hire the right talent the first time out. Otherwise, you risk hurting your business, as well as wasting time and money seeking a replacement.
Here are five tips that can help in the selection process:
1. Hire for DNA first, then work experience.
When I hire web developers, their personal DNA is the most important consideration. While experience is important, the bigger predictor of success is someone's innate DNA and how it fits your company. Are drive, determination, persistence, curiosity, important to you culture? Or, are you more low-key and relaxed about time management and deadlines? Whatever characteristics make up your culture, you want to ensure that the web developer will fit in.
For example, a brilliant web developer who has worked at a large financial institution may not do well at a startup. Why? A startup typically requires traits like versatility, adaptability, risk-taking and a self-starter personality, but these may be less important at a large company.
So, make a list of your company's DNA requirements. Do you foster an environment of relentless drive? Do you want great team players? If you come up with five requirements, make sure the interviewee matches at least three. Hiring for DNA also can help you to start to define a company culture and ensure that your team will work well together.
Of course, it's easy for some people to fake it in an interview, so you may need to evaluate them in other ways to ensure they're a good fit.
2. Try out a new developer with a small project first.
Although you might think you've identified your ideal candidate, just to be sure you should give him or her a small, non-critical project. That can let you observe the person in action and provide additional information beyond the job interview.
You can see how efficient the candidate is in delivering products and how buggy the final product is. Did he or she go above and beyond to get the product delivered? How creative was the solution? How well did he or she work in a team and communicate problems and delays?
3. Pick a developer with aptitude, not a particular skill set.
In the tech space, skills become obsolete every two years, give or take. So, it's better to hire a web developer who can learn new technologies easily rather than someone who knows a specific technology now but may not adapt when a new one comes along.
The easiest way to detect whether someone will adapt well to change is to ask questions that will reveal whether a Web developer has a love for learning. For example:
4. Don't ask trivia questions about programming.
These are examples of trivia questions you want to avoid asking when interviewing web developers:
While such information may seem useful, trivia questions are often a terrible way to determine if someone is smart. They just single out people who can memorize things.
As a rule of thumb when I conduct technical interviews, I never ask questions that can be easily searched for and found online. Instead, I focus on open-ended questions and listen. What I look for is how much passion candidates show in their answers and how well they communicate and explain tech terms.
Some examples of open-ended questions:
5. Hire slow, fire fast.
Take your time when hiring, but if you realize the person isn't working out, let him or her go as fast as you can. An ineffective web developer can be disruptive to the entire team and potentially the entire project.
At Webgrrls.com, I made a significant hiring mistake a few years ago and let that person stay on for far too long. Although he was a talented lead developer, he'd sometimes disappear for days, missing important deadlines. Missing deadlines can be especially detrimental to startups where resources are tight and the ability to develop and improve products quickly and efficiently can make or break them.
The fire-fast rule may be difficult to follow in small companies where there's often a feeling of everyone being in it together and forming close friendships. But don't let that stop you.
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