Artist Fin Lee was living the not-so-glamorous freelance life, when they got the gig of a lifetime.
In fact, if you watched the 2016 Grammys, you probably saw their work. They designed and illustrated the costumes Lady Gaga's backup dancers wore during her tribute to David Bowie.
After years of struggling to catch a big break, Lee (artist name: Lostboy ), who identifies as queer and uses they/them pronouns, finally got a foot in the door.
You'd think designing costumes for Lady Gaga would be a career-changing milestone. But that's not how things went for Lee.
Lee continued to get the occasional illustrator job, but still had to work as a barista to make ends meet. Occasionally, they'd be in the running for a big, exciting gig again, only to watch as someone else got the job instead. Lee noticed a troubling and frustrating pattern to who that "someone else" often was. Though not always the same person, these artists had a few traits in common — namely, they were male, and often white, straight, and cisgender too.
"I think the way our society is — we’re used to seeing a certain type of person in a certain type of field," Lee explains.
Employers or potential employers often aren't aware they might have subconscious biases influencing their hiring process, but the data doesn't lie. This is a problem.
According to a study recently published in the American Sociological Review , white men are more than three timesas likely to get called in for a job interview than a woman with the same qualifications. And that discrimination gets exponentially worse for transgender women.
So where do you go to find work when a potential employer's subconscious biases about who you are prevents them from seeing the good work you're capable of doing?
The turning point in Lee's career came when they became an early user of a new website called Women Who Draw .
Women Who Draw is a database of artists designed to give marginalized artists visibility and a deeper sense of community in a competitive field. The website specifies that it is "trans-inclusive and includes women, trans and gender non-conforming illustrators."
Lee was brought on as a beta tester by one of the site's creators, San Francisco illustrator Wendy MacNaughton . MacNaughton, together with fellow creator and artist Julia Rothman , hoped Lee, a queer Asian artist, could offer advice on how they wanted to see the site operate.
Lee happily obliged. "It's the first of it’s kind that I’ve seen where it’s so inclusive," Lee says.
“Women [on the site] can choose how they want to identify in terms of their race, orientation, location, religion," says MacNaughton. "There are many other ways people identify, but those four seemed very relevant in terms of visibility, and useful for art directors when they’re looking for specific people who might have specific experience, expertise, or perspective."
For employers who want to hire more diverse illustrators, Women Who Draw is an incredibly helpful resource.
Heather Vaughan, an artist and art director for a gaming company, explained over email that "[Women Who Draw] actually came at a really great time. She says she was "specifically looking to find female artists to work with ... since women in games are an even smaller group."
Today, Women Who Draw features over 700 artists, with portfolios that are an incredible representation of diversity, both artistically and demographically.Gracia Lam, who is Asian-Canadian and identifies as gay, says that Women Who Draw makes it so much easier for clients to choose illustrators who can help tell "fuller, more well rounded" stories.
Similarly, Annelise Capossela, a Brooklyn-based illustrator, says that Women Who Draw helps art directors who are looking to diversify their hiring pool and make the conscious choice to search for illustrators and artists who have "uniquely personal insight into certain topics or experiences."
Shortly after Women Who Draw's public launch in December 2016, Lee got their first big editorial job.
On Christmas Day, Lee got a call from Rodrigo Honeywell, the Art Director of the travel section at the New York Times, offering Lee an opportunity to illustrate the feature image for an upcoming article.
Honeywell found Lee through Women Who Draw's database.
Lee has also seen a major uptick in visits to their website since WWD's database launched — over 600 hits on the first day alone.
Lee has come a long way in the year since the 2016 Grammys. But it was Women Who Draw that really helped them open the door to a full-time career as an artist.
Thanks to all the exposure from Women Who Draw, Lee now has a full-time job with an illustration agency that represents artists. They no longer have to serve coffee.
While that's great news for them, equal opportunities for artists like Lee may diminish under a Trump administration. There couldn't be a better time for a site like this.
"For someone who's part of a marginalized community, I feel like I'm finally being seen," Lee says.
While other platforms have seen significant rises in video content, YouTube remains the king of online video - and as such, it should be a critical consideration in all of your online marketing efforts.
So how can you use YouTube tо gеt more customers and build your business?
Here are some key tips
1. Establish a YouTube Presence for Your Business
First, you need to start with the basics, setting up a brand profile on YouTube.
Setting up a YouTube business profile is easy - you need a Google account to sign up for a YouTube profile, which you'll already have if you use Gmail or if you've ever used Google+. Using your Google account, you can sign into YouTube - from here you can create a brand channel or a specific brand account, which you can connect to your personal profile .
2. Set Up Customized Graphic Background for Branding
Once you have a brand profile established, you can sеt uр аnd customize the background for your YouTube channel .
Your background image will represent your business, so it needs to be professional, and there are a heap уоu can find an inexpensive freelance graphic artist such as Upwork or Fiverr to assist, if required.
Make sure your background image is consistent with аll оf your other online media channels like Facebook and Twitter. This wау, people will come to recognize уоu nоt only bу your brand name, but also by your logo and presence.
Here is an example from Nike:
This simple, yet bold, black and white background instantly grabs your attention and is memorable.
is by far the most cost effective way of displaying 3D objects in a 2D
world. Styled in an infinite space where the camera pans only on the X
and Y axis, most graphics are created before the animation phase. That
means there are no surprises and a clear approval process. This style is
most suitable to provide a bird's eye view to give the audience a sense
of the big picture. It could also be used to demonstrate layers,
considering the elements are styled with a strict angles, it makes them
highly stackable. Of course the level of complexity could also be upped
with 3D isometrics. The result, highly complex visuals with constant
movements to narrate the story.
You’re finally ready to take the big step: It’s time to get a website for your small business, or to get a major refresh of your old site.
And so… now what?
Let’s assume you’ve already tackled the first problem: You know you need this thing built for you. You don’t have time to become a self-taught website designer. Neither do most of your peers. 54% of small businesses outsource website and graphic design, according to the WASP Barcode 2016 State of Small Business Report .
But that’s just the first of many issues. For instance, what do you want to have done? How much will it cost? Where will you find this designer? How will you tell if they’re good or not?
They’re all really good questions. Here’s how to answer them:
What do you want to have done?
Knowing the scope of the work helps you figure out what a realistic budget should be. It’s also critical for choosing which website designer to hire. For instance, if you’re a very small local business (aka a “micro business”), you may only need a six-page website. These basic pages might be enough:
That’s one lean website, but if you’re just starting out and you don’t have a big budget, it’s a great first step.
Or maybe you already have a basic site like that, but it’s old and not mobile-friendly. Say you want to add a simple blog, a couple more product pages, and give the whole thing a new look.
Whatever you want for your business website, write it down. Think about it for a bit. Ask your employees or your peers what they think about your site. Or even better – ask a few of your customers what they think of your website.
From all that input, write a short list of must-do, must-have things. Be really specific about what you want done. Write it all down. You’re basically writing out what you want the designer to do.
Caption: It’s okay to “steal” elements you like from other websites for your own site.
Find sites you really like
Want to assure your success even more? Spend an hour or two looking through websites that are similar to yours or in a complementary niche.
Make detailed notes about what you like about these sites. See a contact page you love? A typeface you want to use? Make a note of it and capture the link.
You’ll be capturing concrete, actionable information for your
designer as you do this. It’ll cut down the time it takes to create your
site, and thus reduce your costs by a lot. It’s also one of the best
ways to ensure you end up with a site you’ll really like.
Strategy & Branding We begin every client engagement with a clear strategy and direct conversation. Who is your customer? What’s important to them? How do we reach them and drive them to act? In a highly competitive landscape, we make the positive impact your brand needs.product special, or a unique service that you offer.
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