How This Startup Is Using Influencer Marketing, Viral Videos, and Beards to Build a Business
Discover how this startup racked up 130M views in 15 months.
If you want to know how to make ads so engaging people forget they're watching an ad at all, take a page out of Dollar Beard Club's marketing book.
In 15 months, this bearded troupe of well-groomed entrepreneurs has racked up 130M video views. Who knew the "beard care" industry could be so engaging?
Despite the fact their videos (you've seen them) are a blend between short comedy skits and an ode to the love of beards (reminiscent of Old Spice commercials, known for their wacky, off-tempo humor and pop culture references), they certainly get the job done. The company has done an astounding job at getting people to pay attention oh so simple: beard care.
Dollar Beard Club is a membership style company (starting at $1 a month) that provides products to their loyal members that facilitate proper beard care. These include the Fundamentals, Essentials, Accessories, and Necessities for keeping a well groomed and healthy maintenance, growth, and style.
To capitalize on November's prized "Beard Month"--where men everywhere decide to either grow mustaches for Movember, or a full forest beard for No Shave November (to benefit charity)--Dollar Beard Club has recruited an arsenal of social media influencers to start what will no doubt be a storm of engagement.
The stars of the video entitled "The Truth About Beards" include:
- Dan Bilzerian - King of Instagram
- Richard Sherman - NFL Player
- Brent Burns - NHL Player
- Adam Lazzara - Taking Back Sunday Frontman
- Madison Rowley - 2x World Beard Champion
- Gay Beards - Instagram Influencers
- Mischa Janiec - World Natural Bodybuilding Champion
- The Man Spot - Instagram Infleuncer
- Sean Whalen - Facebook Infleuncer
- Max Nosleeves - YouTube Comedian
- Riley Hawk - Professional Skateboarder (son of Tony Hawk)
- Clint Walker - Professional Skateboarder
- Kurt Yaeger - Actor (Sons of Anarchy, NCIS LA)
Be sure to take note of the storytelling in the video. If you are looking to build your brand online using video, Dollar Beard Club is a perfect case study to take a look at.
